UX Researcher | Turning User Insights into Measurable Impact

I uncover what people truly need, synthesize complex data, and translate it into strategies that reduce friction, boost adoption, and drive growth. From scaling my own business through relentless user research to leading mixed-methods studies at enterprise scale, I bridge empathy and execution.

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UI Design Highlights

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Case Studies

a new vending operator solution—with a surprising Pivot

Screenshot of a mobile app called Fastenal Planogram Builder showing various canned food item icons organized in numbered slots.

User Research for The Wittern Group

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A Seamless micromarket experience for the Future of Vending

A company-wide brand refresh, touch-free checkout flow, and operator backend update for The Wittern Group.

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Approachable Wealth Tools For Gen Z and Millenial Women

A mobile phone displaying a financial app called 'Mrs. Dow Jones' with a woman in a white jacket on the screen, and text that reads 'Turn Your Money into Wealth' and 'Grow your knowledge and your net worth.'

User Research Initiative for Mrs. Dow Jones’ Responsive Site Redesign

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Meal prep Subscriptions and packages at users’ fingertips

Mobile app screen with a logo of a green apple and "FFM" text, and a main message "Create Your First Package". Options for food preferences include Chef's Choice, Carb Conscious, Calorie Smart, Protein Plus, and Vegetarian.

Fresh Fit Meals Responsive Site

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A quick and easy self-Checkout Solution

Kroger grocery store digital checkout screen showing items: SUA OG Celery Juice and Angel Hair Noodles, total $7.84, with options to add items or produce, and a pay button.
Tablet screen displaying a Kroger card reader with a balance due of $87.52 and options to cancel or request help.

Kroger Self-Checkout Application

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Crowdsourcing tools in a User’s neighborhood to Reduce costs in Renting or buying

Map view of Beaverdale, Iowa, with pins indicating tools locations, including Mikita Drill, Kitchen Aid Mixer, and Carpet Stretcher, along with a search bar and navigation icons.
Mobile app login screen for ReBorrowed with social media icons, email and password fields, and sign-in button.
A person using a Makita 20V Max electric drill on a wooden wall in a construction setting.

Reborrowed Tool Corwdsourcing App

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Smartphone screen displaying a trip planning app with a map of the United States, trip details for June 13, and a photo of a silver car parked in a parking lot.

Intuitively Access upcoming Reservations

Smartphone screen showing a car rental app with a photo of a silver 2012 Toyota Prius, trip details, and location in Austin.

Getaround feature addition

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A close-up of a person with blond hair talking on a cell phone with a leopard print case. The person's face is partially visible, and they are wearing a black shiny jacket.

Contact Me

Contact Me

If this resonates, reach out. I'm ready to bring empathy-driven research to your team.